Sasmar Consumer Healthcare is a multi-national pharmaceutical company with a focus on family planning. The company was founded in Sydney, Australia in 2005 and now has its global headquarters located in Brussels, Belgium.

SASMAR, commonly written in capitals, is a manufacturer and major supplier of lubricants to governmental aid organizations in HIV/AIDS prevention and awareness programs in third world and developing countries.

The company was the first lubricant manufacturer globally to offer a silicone based product to the mass population through supermarkets and pharmacies. This was the founding purposes and the company has grown its product portfolio in a short period. SASMAR is also highly regarded for its ‘Conceive Plus’ brand that it launched in 2009. The Conceive Plus fertility lubricant product is readily available though hospitals, fertility clinics, supermarkets, pharmacies and online helping trying to conceive couples in more than thirty countries globally.

The group has operations based in Sydney Australia, London United Kingdom, Chicago United States and has a presence in more than thirty countries through a network of distribution partners.

SASMAR has a number of novel products in development and today is set for continued rapid growth globally.

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