Our Values

Our values describe who we are and how we act. They guide our everyday work and they way we treat each other, our customers and our business partners. 
 
INTEGRITY - Always do the right thing by the consumer, our customers and each other 
 
TRUST - Be the brand retailers and consumers trust. 
 
QUALITY - Every product ticks every box in quality assurance 
 
INNOVATION - To seek, drive and maintain innovation 
 
PASSION - Drives the heart of SASMAR

Conceive Plus® Fertility Lubricant

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Helping trying to conceive couples on their path to pregnancy naturally, Conceive Plus® fertility lubricant is formulated to be safe for sperm survival and migration.

Sasmar® Brand Personal Lubricants

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Facilitating intimacy and reducing the effects of vaginal dryness, Sasmar® brand personal lubricants are used everyday by millions of consumers living in more than 70 countries around the world.

Single-use sachets

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Sasmar® Personal lubricant formulations are available in sachets for sampling and small dosage applications. Different sachet sizes and foils are available including customization for particular proj ...