Our Mission
SASMAR is committed to improving the health and well being of consumers by providing products of superior quality and value. Incorporating the latest technology and advancements in over the counter and self medication we aim to be recognized as a leading brand by consumers around the world.
Company Values
INTEGRITY - Always do the right thing by the consumer, our customers and each other

TRUST - Be the brand retailers and consumers trust.

QUALITY - Every product ticks every box in quality assurance

INNOVATION - To seek, drive and maintain innovation

PASSION - Drives the heart of SASMAR
Our Partners
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Press Releases
Brussels Enterprise Agency supports Australian Company

With the aim of consolidating its fast growing international business in personal lubricants, Sasmar Consumer Healthcare is transferring its corporate headquarters to Brussels. The company, which started up operations in Australia in 2005, is now a market leader in its field.
THE INDEPENDENT Newspaper in London suggests using Conceive Plus™

9 February 2010, London: THE INDEPENDENT newspaper in London suggests its readers use Sasmar Conceive Plus before trying IVF
United Nations chooses SASMAR Personal lubricants

27 November 2009, Brussels: The United Nations Population Fund has signed a long term agreement with Sasmar as their official manufacturer and supplier of personal lubricant products to developing and third world countries globally.